Audience: High school and college graduates who are roller coaster and theme park enthusiasts and are also passionate about pursuing design or mechanical engineering degrees.

Obstacles: Ideation around the camp theme, as well as creating a graphic package for user brochures and poster ads that would convey a sense of thrill.

Solution: Establishing a brand identity system for a summer program in Central Florida for young adults to learn about the fundamental mechanics of roller coaster design and engineering.